My Portfolio
A showcase of impactful projects where user research meets strategic business outcomes
Advertising Discovery Research
Bazaar is the most famous Iranian app store. Digital marketers define ad campaigns in their panel to get more installs....
Unboxing Better Grocery Experiences
With over 41 million active users, Digikala is a leading e-commerce platform offering a wide range of products. However,...
A rapid approach to understanding the user experience of encountering errors: Feedback analysis
It is obvious that when users encounter an error, a bad experience is provided for them, no matter how small the error i...
How to build a knowledge base to communicate research findings?
We always try to make our product usable and accessible for users. However, it is also essential that our research findi...
Why couldn’t users find specific apps in search results?
Bazaar is an Iranian app store with over 40 million active users. One of the main app/game installation channels in Baza...
What are the needs of digital marketers when using the advertising panel?
In this article, I walk you through my first research project on the search ads panel. We had to understand our users, w...
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